How does a new phone booth fit in an already saturated market?
How do we bring new value to clients?
Our research made it clear that there were opportunities to improve booths’ core function (call making) and comfort, while at the same time integrating other functions within this piece of prominent interior architecture.
Phone booths are incredibly popular spaces for making quick calls in privacy; a vast improvement over calling from stairwells or corridors (or worse still, while walking around the office or hovering around other people’s desks). Booths have become so popular, however, that staff complain when they can’t find an empty one. In fact, research shows that many staff love phone booths a little too much, abusing the ‘quick call’ function by occupying them for long periods of time – an hour+, or even half a day.
Rather than attempting to discourage this by making booths as cramped as possible, we’ve instead developed a concept that, while it encourages quick calls, also offers more space and functionality for those needing to spend longer, more focused time inside.
This extended bandwidth offers clients a perfectly pitched broader function, in a neat compact package.
Product information
